News Releases

Toyota Brings Hip Hop Pioneer Doug E. Fresh to Perform Live At The Opening Day of the 2016 New York International Auto Show

NEW YORK, March 21, 2016 /PRNewswire/ -- Toyota Motor North America, as a part of its 2016 New York International Auto Show presence, will bring Toyota Music in Motion to life during a live performance in the Toyota exhibit featuring the "Original Human Beat Box" and Hip Hop Legend Doug E. Fresh.  Doug E. Fresh will perform several of his classic hits demonstrating his mastery of the craft of beat boxing providing note-perfect imitations of drum machines, effects and samples of hip-hop classics for the audience to experience.

The performance is inspired by the Toyota Avalon "Music in Motion" digital series featured last month on Interactive One's digital platform. The digital content segments feature musical artists Doug E. Fresh and Jay Electronica, paired with visual artists to celebrate the spirit of the "rule breaker" who chooses the road less traveled and rarely shies away from a challenge – much like the Toyota Avalon – the car for successful "rule breakers."

When:

Saturday, March 26, 2016, 2:30 - 3:30 p.m. EDT


Toyota "Music in Motion" performance featuring Doug E. Fresh during the 2016 New York International Auto Show's opening public day. Great photo and video opportunities.  Media interviews with Doug E. Fresh are available from 1:00-2:00 p.m. RSVP required to Kevin Bynoe at 313-645-3132, or via email at:  kevin@th3orem.com.



Where:

2016 New York International Auto Show - Level 3, Toyota Exhibit, Toyota Live Stage


Jacob K. Javits Convention Center


655 West 34th Street


New York, New York 10014



Who:

Doug E. Fresh, "The Original Human Beat Box," was born in Barbados, but raised in Harlem, NY.  He is known for his songs like "The Show/La Di, Da Di," "All the Way to Heaven" and "Keep Risin' to the Top."  His music has transcended through time and attracts consumers from all age groups.  From the 80's to 2016, Doug E. Fresh is still the best emcee of all time.

 

SOURCE Toyota Motor North America

For further information: Media Inquiries/RSVP: Crystal Williams, 313-402-5722, crystal@crystalvisioncommunications.com; Kevin Bynoe, 313-645-3132, kevin@th3orem.com; Alva Mason, 310-462-7366, alva.mason@toyota.com